Why Settle for “Web 1.0” When “Web 2.0” is This Easy?

“Web 1.0” refers to a way of presenting web content on the Internet. “Web 1.0” sites consist of pages that are merely a library of unchanging content, with no functionality beyond links to other pages. That approach dominated the early years of the Internet (1994—2001).

Since it was the first exposure to the Internet that many of us experienced, many small to medium-sized business owners (perhaps including some of your competitors) may still think that's what the Internet is. You may get a jump on your competitors, and will certainly increase the usefulness of your web site by thinking in terms of “Web 2.0” instead.

“Web 2.0” is the newer, now-standard way of presenting web content and addressing evolving information needs. “Web 2.0” sites consist of dynamic, highly-functional web pages. Such web sites offer, not just a library of documents, but a flexible and dynamic computing platform which opens new doors for reaching your audience, boosting your sales, and automating your “front end” processes. Think of your web site in terms of:

How you could offer some of the most frequently-sought customer services directly on your web site as a way of reducing your customer service staff or inexpensively expanding your customer service hours. (Online appointment scheduling, for example.)
How you could provide customers with more service or more convenience through useful online functionality or add a new profit center. (Shopping cart, classified ads, pay per download, or e-ticketing, for example.)
How you could enhance the freedom and access of your staff by making it possible for them to access company information from anywhere in the world via computer, wireless phone, or PDA. (Shipping tangible goods or accessing a personal calendar, for example.)

We make “Web 2.0” easy and inexpensive, so there's no reason to settle for “Web 1.0”!

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