Aesthetic & Conceptual Web Design Services

We offer fully functional web sites with beautiful designs at an unbeatable value.

So...what makes a good web design anyway?

Elegant Simplicity in Web Design

Rich polished designs will give your web visitors a pleasant experience and make them more likely to respond. On the other hand, visually complex or cluttered designs distract from your message and image. Your web visitors can really only focus on one thing at a time. Too many columns in a page layout or too many visual elements clamoring for attention all at once may make your web visitors feel overwhelmed and tune out. So elegant simplicity is recommended. All Triskelon designs feature elegant simplicity.

Color & Size in Web Design

Color is the most important factor in initially grabbing the attention of your web visitors and making an impression, so choose your color scheme carefully, not only to aesthetically represent your unique identity, but also to help create the desired response in your audience. We recommend light-colored backgrounds and dark-colored text to give your site a more positive look and feel. (Dark backgrounds tend to feel “heavy”.)

Larger font sizes and colors offering good contrast are helpful in reducing eye strain.

Screen widths vary from one web visitor to the next. Page layouts should either be expandable to fit the available screen width, or should be designed to fit a fixed width. If you want precise control of your page layout, we recommend a fixed width page layout.

If you're choosing an existing template, describe what you want, and we'll offer several possibilities to choose from. Or if you're interested in an original page design, we'll bring your inspiration to life and tweak it to perfection.

See also “Typography in Web Design”.

Intuitive Navigation in Web Design

30% of surveyed web visitors complained about unintuitive navigation. So to create an effortless experience and a positive (buying) response in your web visitors, it's important that your menu should be intuitive, simple, and sensible to your target audience. We recommend keeping all menu choices together in one finite area (so web visitors do not have to go hunting for what they want), and if there are many items to choose from, organizing them into an intuitive and familiar hierarchical pull-down menu system.

If you are like most web site owners, your target audience is primarily made up of persons who are not yet familiar with your message, and it may be difficult for you to remember what it's like not to know. So a menu hierarchy may make sense to you but not to them. Triskelon can help with an objective usability review.

Many web visitors prefer to type a keyword to find what they want on your site rather than figure out how you've organized your pages, because it is faster to do so. Amazon and Google are popular for this very reason. So we recommend offering a site search tool on every page of your site. This is fully supported and automated by Web Builder so (once it's installed for you) there's nothing for you to do or remember. If your page layout does not offer a site search tool, we are happy to add it for you.

Animation in Web Design

Animation may support your goals and draw attention where needed. If you choose to use animation, we recommend the subtle kind that does not distract, but rather allows your web visitors to browse material they're interested in. Javascript animation or GIF animation are recommended for compatibility with CMS systems and fast page loads. Triskelon is happy to create unique animations from your concept.

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